Adult dating boom for SA

Online dating and in particular adult dating amongst South Africans has seen a masive boost over the last 12 months according to Alexa and Online Personals watch with an estimated 40% jump in online dating subscriptions over the last year. Why such sudden growth?

Several reasons, SA singles are starting to see online dating as a realistic option for meeting a partner and also the move of some or the larger dating brands into the African market. One of the biggest players in the adult dating field in the UK – XXXtreme Dating told us that they are seeing massive growth since moving into South Africa just over 6 months ago. They currently have nearly 1 million members across South Africa and growing fast.

“People want to feel safe online. They trust our brand. This is why people are joining us” said John from XXXtreme Dating South Africa